Having spent a decade working closely with SMEs and startups, I’ve seen how often purpose-driven businesses struggle to communicate their value through branding and marketing. My goal is to act as an accessible, multi-disciplinary resource for these groups, combining research with design integrity to create work that genuinely reflects their core mission. Beyond the studio, I stay grounded through spearfishing, scuba diving, and staying active—or simply spending quality time with friends and hearing them talk about what they're passionate about.