kai·jin (海人) noun
“Sea person”, from the characters in my name, Kaito.
Sounds like 怪人, “monster”: my mum’s nickname for me.
design by kaijin: brand and identity design for
start-ups and SMEs.
kai·jin (海人) noun
“Sea person”, from the characters in my name, Kaito.
Sounds like 怪人, “monster”: my mum’s nickname for me.
design by kaijin: brand and identity design for start-ups and SMEs.
Hi, I’m Kaito Okohira, Kai for short. As a Brisbane-based graphic designer, I help start-ups and SMEs look as credible as the work behind them. Available for freelance projects and studio roles.
My Services
What I do
Brand Strategy.
Personality, tone of voice and positioning, written down so the whole team can use it.
Visual Identity.
Logos, colour palettes, typography and style guides.
Print & Collateral.
Business cards, stationery, merchandise and editorial.
Digital & Social.
Ad tiles, social graphics and website assets.
Illustration & Brand Assets.
Icons, patterns, mascots and artwork for spaces, campaigns and products.
My Workflow
My approach is underpinned by the Design Thinking Principles.
1
Project Brief Analysis
Every project starts with the brief, plus research into the audience, market and competitors. Getting clear on the big picture early keeps everyone aligned before any design work begins.
2
Defining the Problem
Consultations pin down the client’s pain points and the main objective. With the problem clear, every creative choice has a reason behind it.
3
Ideating Solutions
Brainstorms, sketches and client feedback shape a clear, actionable direction. These foundations keep each decision purposeful and grounded in real context.
4
Bringing It to Life
The strongest concepts become drafts and realistic mock-ups. They show how the project will look in real-world contexts, from print to digital, before final execution.
5
Review & Polish
Work is checked against the original goals and refined through feedback. Final adjustments make sure the outcome is cohesive, functional and ready for launch.
