Ori-Charmy Jewellery Line
Date
Categories
Product
Branding
Upcycling
Brief
The brief called for three physical items that people would keep and use, not throw away. To count as a product family, all three had to share a common form or design, with an emphasis on re-use and upcycling. Australia’s growing paper and cardboard waste framed the problem. The work ran across four stages, from pitches and prototypes to final production and promotion. Alongside the products came a name, a logo, a visual toolkit, a photo library, two branded applications and an Instagram channel. The main objective was the physical jewellery line, with the identity built around it.
Outcome
The result is Ori-Charmy: a bracelet, a necklace and a keychain for eco-conscious Gen Z and Millennial buyers. Each carries a hand-folded scrap paper crane sealed in resin, with glitter, colour or stone chips and upcycled beads. Moulds, findings and casting supplies came from a Brisbane store that publishes its sustainability practices. The identity pairs the geometric crane with katakana and English wordmarks, backed by a toolkit of stars and Y2K-inspired shapes. Product shots sit on a soft pink backdrop with disco ball props. The line was promoted on Instagram as ori.charmy. Rather than going on sale, the pieces became birthday presents for friends.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Ori-Charmy Jewellery Line
Date
Categories
Product
Branding
Upcycling
Brief
The brief called for three physical items that people would keep and use, not throw away. To count as a product family, all three had to share a common form or design, with an emphasis on re-use and upcycling. Australia’s growing paper and cardboard waste framed the problem. The work ran across four stages, from pitches and prototypes to final production and promotion. Alongside the products came a name, a logo, a visual toolkit, a photo library, two branded applications and an Instagram channel. The main objective was the physical jewellery line, with the identity built around it.
Outcome
The result is Ori-Charmy: a bracelet, a necklace and a keychain for eco-conscious Gen Z and Millennial buyers. Each carries a hand-folded scrap paper crane sealed in resin, with glitter, colour or stone chips and upcycled beads. Moulds, findings and casting supplies came from a Brisbane store that publishes its sustainability practices. The identity pairs the geometric crane with katakana and English wordmarks, backed by a toolkit of stars and Y2K-inspired shapes. Product shots sit on a soft pink backdrop with disco ball props. The line was promoted on Instagram as ori.charmy. Rather than going on sale, the pieces became birthday presents for friends.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
Process
Twenty rough ideas were narrowed to three pitches, and rat hammocks won the vote. A peer then pointed out that experience-based accessories were trending. Combined with existing folding skills, that shifted the focus to origami sealed in resin. A test piece for each mould size showed the paper lost detail below 1 cm. Of twenty hand-drawn marks, a geometric crane with katakana lettering went digital. Feedback then gave the English name more prominence for an audience that mostly doesn’t read Japanese.
