VENDIA Modular Display Typeface
Brief
This brief required developing an original modular typeface and presenting its complete execution as an A1 type specimen poster and Behance showcase. Grounded in a clear Design Intent, the project called for establishing control letterforms based on a repeatable grid system before expanding into a complete uppercase alphabet (A–Z). The design needed to draw inspiration from shifts in visual culture, balancing precision, legibility, and geometric unity for high-impact display applications.
Outcome
The result is VENDIA Display, an uppercase modular sans-serif built on a custom vertical Venn diagram grid system. Drawing inspiration from Marcus Leis Allion’s icon grids and postmodern design versatility, the letterforms incorporate grid-controlled bowls, vertical stress, and circular counters derived directly from intersecting inner circles. Iterative refinement transitioned initial heavy circular concepts into a highly adaptable 26-character system with pinched crossbars and subtle stroke contrast. Tailored for bold visual communications—such as posters, signage, and abstract branding for niche businesses—the project was presented through a comprehensive type specimen and Behance process showcase highlighting its geometric rhythm and structural craftsmanship.
Categories
Typeface
Geometric
Display
Date
VENDIA Modular Display Typeface
Brief
This brief required developing an original modular typeface and presenting its complete execution as an A1 type specimen poster and Behance showcase. Grounded in a clear Design Intent, the project called for establishing control letterforms based on a repeatable grid system before expanding into a complete uppercase alphabet (A–Z). The design needed to draw inspiration from shifts in visual culture, balancing precision, legibility, and geometric unity for high-impact display applications.
Outcome
The result is VENDIA Display, an uppercase modular sans-serif built on a custom vertical Venn diagram grid system. Drawing inspiration from Marcus Leis Allion’s icon grids and postmodern design versatility, the letterforms incorporate grid-controlled bowls, vertical stress, and circular counters derived directly from intersecting inner circles. Iterative refinement transitioned initial heavy circular concepts into a highly adaptable 26-character system with pinched crossbars and subtle stroke contrast. Tailored for bold visual communications—such as posters, signage, and abstract branding for niche businesses—the project was presented through a comprehensive type specimen and Behance process showcase highlighting its geometric rhythm and structural craftsmanship.
Categories
Typeface
Geometric
Display
Date
